So how often do you flip through the pages of a magazine and think to yourself, “Wow, I really wana eat that”? Well OgilvyOne in Dubai created a concept for Fanta for just that! Promoting citrus-flavored Fanta, the largely text focused ad reads: ‘Just tear off a piece of this page, pop in your mouth and enjoy..’. Claiming that it is the first of its kind (which it is not), a thought provoking and clearly viral message. The success of the ad can be debated, but it sure wont be missed when you flip through those pages, and no doubt there will be many crazy adrenaline junkies who are willing to try it!