We conceptualised this print campaign to help the Endangered Wildlife Trust, who work on over 18 different conservation projects, to raise awareness around the developing illegal trade in wild life.

Our print ads were a call to action for consumers to recognise the senseless slaying of animals and for donations that can help put a stop to the illegal Wildlife trade.

Creative director, Bruce Anderson said:

“The team wanted an emotive response to the images; to see the animals damaged by their exploitation, but to not offend either. We believe the images speak for themselves and get the message across succinctly and effectively. We chose the elephant and pangolin to represent the wildlife trade locally as they are two of our animals under the greatest threat.”

Read more about this initiative. Donations can be made online through EWT’s website.