Mandela Day is a day where people everywhere can make a change for the better, all while celebrating the legacy that is Nelson Mandela. The concept is simple: Mr. Mandela dedicated 67 years of his life to human rights, and the 18th of July – Madiba’s birthday – now invites ordinary individuals of the public to also change the world, one small step at a time, by donating 67 minutes of their time to a charity of their choice.

This year Artifact chose to support the SPCA Randburg in celebration of Nelson Mandela’s 95th birthday. The idea was to feed 67 animals by collectively donating 67 cans or sachets of dog and cat food; but the response from employees was overwhelming and saw the company donate not only food, but also blankets, flea shampoo and items to sell in the SPCA’s thrift shop.

Artifact’s 67 minutes for Mandela Day began with a short walk, toting everything to be donated, to the Randburg SPCA premises situated directly across the road from Artifact’s offices in Johannesburg. On arrival, the Artifact team received a warm welcome, many thanks and blue SPCA wrist bands to wear in support of the fight against animal cruelty. The rest of Artifact’s 67 minutes were spent playing with the animals and offering them much needed love and stimulation.

There is a saying that states ‘you can easily judge the character of a man by how he treats those who can do nothing for him’, and this most certainly applies to the lost and lonely animals of the SPCA. For Artifact, it also became a way to ensure Nelson Mandela’s legacy lives on by supporting a local charity on this auspicious day of the year.