Being in a highly competitive environment, Lufthansa needed to look at the way they talk to their biggest distribution channel, the travel industry.

We came up with a 360° mobile app for travel agents that took them around the globe through virtual reality and Google Street view technology.

An excited team walked away with three shiny golds, a glimmering silver and a bronze New Generation Award.

We took the awards in the following categories:

  • Best Virtual Reality Marketing Campaign
  • Most Innovative use of Digital Media
  • Mobile Marketing Excellence
  • Best use of Technical Innovation
  • Most Innovative Gamification Campaign

 

Read more about this campaign and the rewards via Ramify.