Firestone IndyCar Series Competition
Firestone, the Official Tyre of the Verizon IndyCar Series, has entered into a multi-year extension, reaffirming the tyre brand as title sponsor of the Firestone Grand Prix of St. Petersburg. The IndyCar Series is the premier level of open-wheel racing in North America. Its parent company began in 1996 as a competitor to CART known as the Indy Racing League (IRL) which was created by the Indianapolis Motor Speedway owner Tony George. In 2008, the IndyCar Series merged with the Champ Car World Series (formerly CART). The series is self-sanctioned by INDYCAR. The series’ premier event is the Indianapolis 500. South African Contestants can win authentic signed IndyCar Series memorabilia from the 2018 drivers. See the competition in action here
Talking BEE and MAC Codes with Phila, Artifact Director
Artifact SA recently partnered with Philasande Sokhela, taking the ad agency to level 4 BBBEE (under the new MAC codes) with several divisions offering specialities where needed, including digital (level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned). “We are immensely proud and positive about our new shareholding, especially since it is a completely transparent partnership, bringing new ideas to the business and offering increased value to our customers,” said Artifact MD Andy Taoushiani. With a BSC in construction studies, Sokhela was working as a quantity surveyor but had been determinedly researching the possibility of beginning a promotions company when he started liaising with Artifact, and he’s since brought a network of smaller suppliers and entrepreneurs to the table. “We need to keep enterprise development top of mind. There are many small entrepreneurs who have not had these opportunities and we want to extend our vision to include them.” I asked Sokhela why he decided to buy into the group and what his new role entails… Why did you decide to buy into Artifact SA? I bought into Artifact because I believe that Artifact has massive growth potential, it is a unique and progressive agency, it […]
Kohler: A Competition for Interior and Architectural Designers
Kohler are asking designers to push the limits of what’s possible in modern bathroom design and we’re using the power of social to reach aspiring and interested interior and architectural designers. With only 16m2 to work with, contestants are encouraged to design a bathroom space that speaks to both themselves and the South African context. A panel of judges are waiting to have their minds blown. What are the prizes? Find out at the Dream In Kohler competition site!
Artifact comes out victorious with Lufthansa
Being in a highly competitive environment, Lufthansa needed to look at the way they talk to their biggest distribution channel, the travel industry. We came up with a 360° mobile app for travel agents that took them around the globe through virtual reality and Google Street view technology. An excited team walked away with three shiny golds, a glimmering silver and a bronze New Generation Award. We took the awards in the following categories: Best Virtual Reality Marketing Campaign Most Innovative use of Digital Media Mobile Marketing Excellence Best use of Technical Innovation Most Innovative Gamification Campaign Read more about this campaign and the rewards via Ramify.
Endangered Wildlife Trust’s Billboard Orchid
Killing me Softly is the captivating message on the Endangered Wildlife Trust’s large new billboards in Johannesburg, Pretoria and Cape Town; a reminder that petting captive carnivores is a death sentence for these animals. Created by Artifact Advertising for the EWT, the outdoor campaign is the ideal way to reach visitors to these cities, as well as locals, who may be inclined to want to support petting programmes for wild animals. This position represents the EWT’s view on the practice of using carnivores in touch programmes – popular tourist attractions that offer a hands-on interaction with carnivores to visitors. Cheetahs and lions are the most commonly used carnivores in touch programmes where cubs are removed from their mothers for hand-raising and use in petting zoos. The EWT believes this is unethical and stressful for both the mother and her cubs. Links have also been established between lion breeding facilities and the canned hunting of lions – when cubs get too old and boisterous for petting they are removed from the touch programmes and many enter into the supply chain for canned hunting. Artifact Advertising Client Service Director Sandy Smith says: “The EWT wanted to send a […]