20 years of Digital Marketing
20 years of Digital Marketing: A personal view A few weeks ago I attended the latest Social Media Landscape Report Briefing by Arthur Goldstuck – a great way to inform (and rationalise) our digital marketing strategies for 2019. I had missed it for a few years and it reminded me of how excited I was, years ago, to find out that someone was finally confirming the South African “numbers” – i.e. how many South Africans were using the internet, Google, Search marketing and then Social channels when they were becoming a thing and so on, we were really only guessing based on US numbers before then. We love to marvel at how fast digital media has changed our lives – I think it makes us feel really clever – and I thought I would take some time to explore how life changing it was to my career in advertising specifically. (Disclaimer: These milestones are as I experienced them so don’t argue with me about when what was launched when and before or after what else) I first turned on a computer in 1992. I remember it well because I didn’t know where to turn it on and I was […]
Artifact Gives Maxi’s A New Look
After 25 years of keeping customers happy by offering a welcoming store environment and serving great quality, great value food, the management team at Maxi’s decided it was time for a complete refresh. Artifact Advertising’s Strategy and business development director Lindy Taoushiani says the company was tasked with proposing a new look that would excite existing customers and attract new ones. “We were briefed to evolve & modernize the Maxis logo – including their corporate identity and store look and feel to be more friendly; informal; trendy and relevant in today’s market.” Taoushiani says a competitor review allowed them to identify what was needed to set Maxi’s apart as a family restaurant that serves breakfasts, burgers, grills and desserts. This is the second brand refresh that Artifact has been tasked with in the 10 years working on the Maxi’s account. “People who know Maxi’s, love Maxi’s for it’s varied menu, affordable prices and great promotions as well as it’s consistently high standard of operations and product quality” says Yolandi Hedder, Maxis Marketing Manager. “With growing competition in this category, we need to appeal to new customers as well with a contemporary casual dining experience.” The first new look store, Maxi’s […]
Artifact Assists Aviation Awareness in SA
The SACAA (South African Civil Aviation Authority), mandated with promoting, regulating, developing, enforcing, and improving aviation safety and security in South Africa, has appointed independent agency Artifact SA as its communications partner. Artifact’s new level 4 BBBEE status under the Marketing Advertising & Communications (Mac) Charter enabled the agency to tender for the SACAA business, which is itself in a transformational stage as it celebrates it’s 20th birthday. Our Managing Director Andy Taoushiani says: “The CAA recognises the need for a communication campaign aimed at all South African consumers to change the current perception of a career in aviation as inaccessible to most.” Artifact’s attention is on ensuring brand building and awareness with a strong focus on storytelling and content creation: “With the first ever SACAA Industry Awards planned for November, as well the recent first hugely successful Global Gender Aviation summit, we are thrilled to be on board and bringing awareness of the great work done by the SACAA to all South Africans.”
The New Generation Awards Announces 2018 Finalists
New Generation Awards Finalist Announcements for 2018 The New Generation Awards has announced this year’s finalists and Artifact is thrilled to have several campaigns in the running for clients Telkom and Supa Quick in categories ranging from Most Innovative Use of Social Media to Best Online Competition. Even more exciting is that our own Kevin McLennan is one of three finalists in the New Generation Social Wiz Award! Keep watching – winners will be announced at the gala event on September 27th.
Kohler: A Competition for Interior and Architectural Designers
Kohler are asking designers to push the limits of what’s possible in modern bathroom design and we’re using the power of social to reach aspiring and interested interior and architectural designers. With only 16m2 to work with, contestants are encouraged to design a bathroom space that speaks to both themselves and the South African context. A panel of judges are waiting to have their minds blown. What are the prizes? Find out at the Dream In Kohler competition site!