Interesting Google search statistics [infographic]
A single Google query uses 1000 computers in 0.2 seconds to retrieve an answer.
Tips: How to write for Facebook
You may see similar articles on the Internet about this topic but social media platforms are always changing and it’s very important to keep up with trends and stay on the pulse.
Artifact spends the day at Sparrow Schools – Mandela Day
It’s that time of year again where the South African community celebrates the legacy that is Nelson Mandela with Mandela Day.
Artifact welcomes Dominos Pizza international team
We recently met with some international clients from the Amsterdam Dominos team! We wanted to give them a warm Artifact welcome..
Social media tricks you may have never heard before
There are plenty of social media tricks that you can use to enhance your businesses social media to reach potential new clients.
Infiniti Launches the Q50!
On the 28th June at Infiniti Centres all around the country it was time to #followthatinstinct with the opportunity to be one of the first to test drive the stunning Infiniti Q50.
7 Tips on using Instagram
With Instagram becoming one of the fastest growing social media channels, it’s more than likely you have wondered just how you can bring your brand to life on this channel. With over 65% of the Instagram community being outside the U.S and the medium boasting approximately 200 million active monthly users and 1.6 billion likes per day, chances are you don’t want to miss out the action – but how exactly do you go about promoting your brand on the channel? Here are a couple of tips and tricks. 1. Fire up your engines In order to post and interact on Instagram, you will need to create an account. You can download the app from the App Store or Google Play for IOS and Android devices. Remember to select a username that is closely linked to your name, personality or brand, as this is how people will search for your account. If it’s a business account you are creating, be sure that it reflects your organisation and leave links to your Facebook page, Twitter feed or website – it may lead to more followers on your other platforms. Now you may go forth and invite your Facebook friends, contacts or follow […]
Tips on how to double your traffic to Twitter
We all know that Twitter is a great marketing tool for brands and businesses, but how do you increase the amount of traffic to your content using tweets?
‘What on earth was that all about’ marketing moments
Let’s face it, we live in a world where marketers flash messages at us and try to sell us products at every chance they get. Sometimes we take the bait and other times we just aren’t interested. Because our reality consists of so many activities, platforms, and people, it’s important for brands to understand just how to communicate with followers in a way that will catch their attention and keep them engaged.
8 things to remember for your social media campaigns.
We’ve all heard the words “Social media campaign”, yet sometimes we still can’t seem to connect the dots in terms of how this goes hand in hand with social media. Let’s go back to basics: What does social media campaign mean? A Social Media Campaign (SMC) is an organized strategic plan utilized to accomplish a social marketing goal or objective through the use of social networks, blogs, and other interactive media.
Artifact Advertising wins Melrose Arch Social Media Account
Artifact Advertising is proud to announce that they have acquired the Melrose Arch social media account. ‘Over the last year we have won 6 exciting accounts’ says Artifact’s MD, Andy Taoushiani. ‘Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services’. The Melrose Arch account now brings the tally up to 8 and offers an impressive opportunity for the Artifact team. ‘Artifact will be handling the social media side of the account and offering any digital services that they may need’. Established in 1994, Artifact has continually evolved with clients and the changing advertising landscape and boasts many long term successful relationships with big and small brands countrywide, as well as up into Africa. Artifact’s unique digital DNA is what has unlocked the truly 360° integrated service offered to clients, and this is what brands are now seeking. Artifact welcomes you on-board, Melrose Arch! Contact 021 447 0250 email@example.com
The importance of integrating video into marketing strategy
It is no secret that video is hugely popular on the web and with the introduction of Instagram video and Vine last year as new video platforms in social media, it now makes creating videos easy for anyone to create and share them online. Why is video so important for marketers though? Firstly, as a marketer it is very important to be where your audience or consumer is. If the stats are anything to go by video is the way to go! Here is why: 1. Increase your reach It is important to make sure you are on these channels so you can increase your reach. YouTube has over 1 billion users and is the second biggest search engine online. Vimeo also has a massive amount of users. Video can also be used across all platforms allowing for an integrated approach and vast shareability on multiple platforms i.e. Twitter, Facebook, Google Plus and Youtube. Also almost up to 5 tweets per second contain a Vine link! 2. Video improves your Google ranking Google loves fresh new content and really appreciates the implementation of video. Google no longer favours static websites, but rather places more relevance on sites that are regularly updated with new fresh and rich content. Videos statistically also rank higher than pictures and plain text. 3. […]
How to deal with angry customers online
The best way to deal with angry customers is to shout right back at them! Is that how you think? Ha ha! Don’t let your outrage change your customers’ outlook on your product and service. You should be thinking of exactly the opposite reaction, of which the customer might be expecting. It’s amazing how easy it is for anyone to post complaints and compliments about any brand, product, restaurant, product or service these days. Social media has made it so much easier for us to speak about our experiences with something we pay for and either did not like or liked a lot, and now, we can just share it with everyone online! What we need to remember is that customers are easier to be displeased and place a complaint, than being very pleased and post a compliment. The best thing we can do, as a person providing the product or service, is to try our best! Thereafter the next best thing we can do would be to deal with the customer’s comment to our best possible ability. Neither can you shut up about it and nor can you just profusely apologise about a mistake made. But it’s better to […]
Artifact to drive Supa Quick’s 360 approach
Artifact Advertising is proud to announce they have acquired Supa Quick as a through-the-line client after an extensive pitch process. ‘Over the last year we have won 6 exciting accounts’ says Artifact’s MD, Andy Taoushiani. ‘Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services’. The Supa Quick account now brings the tally up to 7 and offers an impressive opportunity for the Artifact team. ‘The Supa Quick account is unique, because there is a 360° job to be done – and Artifact has been selected to drive the entire process’, Taoushiani states excitedly. Established in 1994, Artifact has continually evolved with clients and the changing advertising landscape and boasts many long term successful relationships with big and small brands countrywide, as well as up into Africa. Artifact’s unique digital DNA is what has unlocked the truly 360° integrated service offered to clients, and this is what brands are now seeking. ‘Being chosen by Supa Quick to take their brand to the next level and engineer their brand positioning is really exciting for us, and we look forward to paying back their faith in us’, says Bruce Anderson, […]
The value of a design degree
If you’re young, hip and happening, and like all things artsy, there is a good chance that you have played around with Photoshop and figured out that a career in design is the way to go! There is also a good chance that you have asked yourself if a degree in design is actually worth its salt, and if it’s rather just better to throw yourself in the deep end of the design industry and wing it with the skills you have already picked up with the help of online tutorials. Well, that dilemma is exactly what this article is about – and just how a degree in design could help save your bacon. Basic instinct We know that tuition can be pricey, but the fact remains that a graphic design degree will start you off with a comprehensive understanding of the basics. Of course you need talent, but the basics will ensure that your talents fly. Amanda Bussio, designer at Artifact, has this to say: “knowing the history and theory behind advertising and design makes for better design. A degree doesn’t just equip you with design know-how, other courses that form your degree such as Popular Culture, Marketing Principles […]
Artifact brings home a gold and a silver
Tuesday the 26th of November marked an exciting day for the Artifact team as the New Generation Social & Digital Media Awards kicked off in the evening with a prestigious gala event at the Sandton Convention Centre, hosted by Lavello Marketing Solutions. The agency entered their Nissan Micra ‘My Ride, My Rules’ campaign for three different categories: Best Integrated Marketing Campaign, Best Online Competition and Best Online Strategy of the Year, and managed to score nominations for each, along with a special award nomination for the New Generation Overall Agency Award. With the awards recognising marketing excellence and innovation within the social and digital media arena, Artifact proved their success as a fully integrated agency by bringing home a Gold and a Silver New Generation Award. They won in the following categories: Gold for Best Online Competition and a Silver for Best Online Strategy. Source: bizcommunity