This is the Loeries 2017 breakdown you’ve been waiting for. It’s the good, the bad and the ugly presented to you by Artifact! THE GOOD Flies See Too Much This campaign won in more than one category for their radio and print ad work. It was a hilarious take on the common ‘fly on the wall’ trope that not only left you laughing but also gave you a subconscious desire to buy more Doom and after all, isn’t that what we really want from effective advertising? A solid tip of the hat to the Hunt Lascaris Johannesburg team who put this together (and also cleaned up in radio in general) and to their in-house model who we just so happen to know personally, making it all the more enjoyable. Your browser does not support the audio element. Your browser does not support the audio element. Your browser does not support the audio element. Satellife This campaign won our hearts with a creative solution to a very serious problem. Grey Advertising Africa (Pty) Ltd took home silver in the Outdoor & Out of Home: Ambient & Alternative Media category and it involved the simple process of painting numbers on […]
Supa Hero’s Campaign
What do you get when you combine a great client and an out the box agency? We are glad you asked…you get a Father’s Day campaign that breaks the stereotype! We recently partnered with our client Supa Quick for a campaign that was aimed at highlighting the fact that chivalry still exists and that there are decent males out there. A little reminder we could all use considering the #MenAreTrash campaign that had the internet hating on all men, everywhere! Supa – Hero was an idea born from within our agency that put the spotlight on Dads and just how much the millennial age can learn from them. With a series of amusing videos that tackled day-to-day issues such as “How to change a tyre” and much more, you can clearly start to see that even though Dad’s lack the power to fly, they sure do possess the power to get us out of sticky situations. That for us is a Supa Hero indeed. AN ORCHID FOR BRILLIANCE The citizen agreed with us, awarding the campaign an Orchid for it’s “brilliant advertising” that paired insights with research. Read the remarkable words of Brendan Seery here: The Dad ad melds insight, […]
Tapping into how consumers react with Neuromarketing
One surefire way of getting your company noticed is to supply insight into how you go about doing things.
Interesting Google search statistics [infographic]
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Tips: How to write for Facebook
You may see similar articles on the Internet about this topic but social media platforms are always changing and it’s very important to keep up with trends and stay on the pulse.