SUPABRAAI

Using a well know braai expert, we enticed users to enter a competition where they could win a braai party. Using map integration, the campaign’s aim was not only to give away prizes, but to increase awareness for the Supa Quick store foot print across South Africa.

WEBSITE

The website shared some South African Heritage facts as well as some braai tips. To enter the competition, users needed to light a virtual braai near a Supa Quick store. We selected winners based on how closely they lit a braai to one of the Supa Quick stores.

PRINT

In store flyers helped to spread the word about the campaign and increased the number of entries and fans to our Facebook page.