The Nissan Qashqai needed to be showcased online to increase awareness around the vehicle. Artifact created a rich media banner that allowed viewers to experience a 360-degree view of the car. The banner was also interactive as the vehicle could change colour once consumers clicked upon the image.
RICH MEDIA BANNERS
The media banner was successful as it encouraged consumer engagement, causing website traffic, where consumers found out more about the Qashqai.
