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MORSO BRANDING AND

MARKETING

Since 2003 Artifact has partnered with Morso to create and grow the luxury closed system fireplace market, previously dominated by more traditional products. Starting with limited budgets in 2003 today Morso has grow into a recognised brand and segment leader, through consistent brand awareness and brand building

PRINT ADVERT

By producing adverts with stunning lifestyle setting imagery we can illustrate the beauty of a Morso Fireplace in the home. The messaging is always about the effectiveness and USP of owning a luxury brand.

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BROCHURES

The Morso product differentiation is best reflected in the brochure works and collateral that we produce every year. The master brochure educates and showcases the various luxury options on offer.

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BILLBOARDS

As the Morso product is very visually appealing our strategy has always relied on mediums that can showcase this – like billboards. Billboard campaigns since 2003 have been key in our awareness strategy.

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STORE BRANDING

From ceiling to floor, we design, print and mount all store branding collateral.

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