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NEW STORE

BRANDING

Fish and Chips Co. needed to revamp its look and feel.

Artifact refreshed their brand image, by taking a 360 degree turn the brand’s regular design as well as changing product shots, to make the food look more appealing to the consumers.

CI-GUIDELINE

The brand’s CI was refreshed, by implementing the use of flat colour, giving the brand a modern look and feel. The logo was given a ‘facelift’, whilst keeping is clean and simple in design.

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PRINT

We printed all of their print marketing collateral including flyers, posters, menus and menu panels and gave these a modern touch. We photographed food to make it look appetizing as opposed to looking just the way you would expect to get it.

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STORE INTERIOR

We took it a step further and designed the look and feel of their stores. We incorporated big bold imagery and our modern colour palette to come up with a store look that was more than just a fish and chips take away – it was a place you could sit down and enjoy your food and relish in the colours and wonderful flavours that make the new Fish and Chips Co. look branding fresh and modern.

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