DAY CAMPAIGN

To increase online registration and sales, we implemented a "50% off your pizza on Valentine's day". Social media and paid search were used to create brand hype and awareness. This created website traffic where orders were placed. This resulted in a 20% increase in online sales, as well as an increase of 640 new clients.

WEBSITE

Artifact took over the website on the day, to handle the Valentine’s Day messaging. People were enticed to get the Valentine’s Day special at their nearest Domino’s.

PRINT

We even took to our stores to spread the love with specially designed Valentine’s Day box toppers and in-store posters.

SOCIAL MEDIA

Activity on our Facebook page revolved around Valentine’s Day

NEWSPAPER

The campaign was run in various formats across national newpapers.