CAMPAIGN

Before Domino’s had already launched in South Africa, people were eager and wanted to know where the stores would be opening. We took advantage of the public’s curiosity and launched the “Domino’s Pin-It” campaign. We created a website which gave the public an opportunity to drop a pin on an interactive Google map, guessing where they thought the store would open.

WEBSITE

The website was carefully drawn up considering UX best practice and clean clear design for the best user interaction experience on the site. We collaborated with Google maps and showed the various locations that were guessed by users. Through this, the campaign became interactive and fun.

SOCIAL MEDIA

Our Social Media content plan was designed around enticing people to both engage with Dominos as a new brand in the country and also to engage with the campaign and guess where they thought a store would open. We also used Facebook ads to grow our fan base.

EMAILER

We sent out emails to an existing customer base telling them about the campaign. This gave us a good base to kick the campaign off with.