Driven by the goal of trying to strategically leverage off of our in-store collateral in a new and exciting way, Artifact’s marketing team decided to utilise the in store digital menu panels as a vehicle for customer education on products, deals and add-ons.
The animation is not only eye-catching but informative too. It is designed to run the same length of time, that an average person would spend ordering a pizza, as well as how long the waiting period would be, until the order is received.