Quest Appoints Artifact Advertising -Date: January 2012 Issued by: Artifact Advertising Founded in 1974 and now part of the Adcorp Group, Quest is one of the country’s largest recruitment agencies. Read more. . . Artifact Advertising -Flying high with Lufthansa -Date: June 2011 Issued by: Artifact Advertising Artifact Advertising socialised with South Africa's high flyers at the naming of the Lufthansa A380, the world's largest passenger airplane, on the 28th of June... Read more. . . An overview of Artifact Advertising -Date: November 2010 Issued by: Artifact Advertising “It’s not just about the pretty picture,” says Artifact Advertising MD Andy Taoushiani and he’s right. Advertising, Marketing and Brand understanding have all evolved over the past 20 years and with them, so has the entity that started life as a design studio back in 1994. Read more. . . Artifact gets BEE rating Issued by: Artifact Advertising It is with great excitement that we announce that Artifact has been officially audited by Emex Trust, and have come out with a *63.5% rating (*satisfactory contributor). Read more. . . Branding communication today -Date: October 2010 Issued by: Artifact Advertising Not so long ago a brand manager had a pretty straightforward job – you had printed marketing and sales collateral and if your budget was big enough you might employ an agency to produce media campaigns which would probably be print, broadcast or outdoor. Now it’s a different story… Read More. . . Artifact “Big Idea” Wins Recognition -Date: March 2010 Issued by: Artifact Advertising Idea Bounty is a website created by Quirk emarketing that looks for “Big Creative Ideas” for their clients from the general public in SA and globally - a concept known as crowdsourcing. Read more. . . The Keys to Brand Consistency -Date: Jan 2010 Issued by: Artifact Advertising In order to be remembered and recognized, a brand needs solidity and must have consistency when communicating to the market. Every little thing – from the logo to signage and stationery – must communicate a consistent message and brand identity. Read more. . . “Re-session” Marketing -Date: October 2009 Issued by: Artifact Advertising Have you been privy to the research that all media owners and agencies bring out during a recession to make sure marketers are aware that they are supposed to increase their marketing spend? Read more. . . How to maintain consistency in your brand -Date: August 2009 - Issued by: Succeed Magazine Companies must show a consistent brand to the market in order for people to recognise and remember them. This is especially true of a franchised brand. Read more. . . Local marketing for franchisees -Date: August 2009 -Issued by: Succeed Magazine Most franchisors have consultants or advertising agencies that handle the production of any local marketing material. Read more. . . Understanding a franchisor’s marketing strategy -Date: August 2009 -Issued by: Succeed Magazine Sometimes franchisees do not understand how the franchisor’s marketing strategy works. Apart from the frustration this causes it can also lead to a lack of follow through from the franchisee. Read more. . . Food Design Principles -Date: June 2009 Issued by: Artifact Advertising Artifact has been specializing in a wide variety of designs involving food for over 16 years. Working with Maxi’s, Scooters Pizza Hot Dog Café, Dulce Cafe and Wimpy, they have developed some golden rules for anybody looking to do food and menu design. Read more. . . Naming your small business -Date: October 2008 Issued by: Artifact Advertising How important is choosing the right name and why? Read more. . . Marketing advice for brands without huge budgets! -Date: October 2008 Issued by: Artifact Advertising Whether you are just starting out in business, have just started to see the value in a solid marketing strategy or are just despondent with the state of you marketing budget compared to your competitors, don’t feel alone. Size doesn’t always matter - there is hope for smaller budgets! Read more. . . Bigger is not always better -Date: August 2008 Issued by: Artifact Advertising Because small companies don’t have the same budgets as their giant counterparts, the common assumption is that marketing and advertising is too expensive and so these small companies do not have access to the kinds of advertising and marketing that these giants do. They couldn’t be more wrong. Read More. . . Feeling the Pinch? -Date: July 2008 Issued by: Artifact Advertising It seems that rising prices, decreasing spend and salaries are the talk on everyone’s lips nowadays. Budgets are shrinking and big business and SME’s alike are tightening their belts. Read more. . . How does Artifact approach the challenge of marketing in a franchise environment? -Date: June 2008 Issued by: Artifact Advertising By working through the stages of brand creation, brand awareness and brand maintenance, Artifact Advertising takes care of all the stages in a brand’s cycle... with a special focus on certain areas for franchises... Read more. . . Dulcé Café TV ad - A journey for the senses -Date: August 2007 Issued by: Artifact Advertising It is with great pride that we bring you the sensorial and scrumptious Dulcé Café TV ad. Read more. . .