Issued by: Artifact Advertising
By working through the stages of brand creation, brand awareness and brand maintenance, Artifact Advertising takes care of all the stages in a brand’s cycle... with a special focus on certain areas for franchises...
The Brand-Cycle
Wherever your brand is in its “brand-cycle”, Artifact can provide a clear, organized way forward to ensure its steady growth.
Brand Creation
In order to make a business successful it must become a recognisable, trusted and consistent brand…
• that investors and potential investors have faith in.
• that appeals to the customer and eventually becomes a part of their lives.
• that stands apart from its competitors in today’s cluttered marketplace.
Artifact Advertising can help you achieve such a brand, whether your franchise is in its infancy or maturity.
Brand Awareness
No matter how great your service or product is you need to let people know it’s available so we help you expose your brand…
• to the right people
• in the right places
• at the right time
• in the right ways
Brand promotion also plays a big part in the marketing of a franchise – on a national and local level. Artifact has over ten years experience in promotional marketing in a franchise environment.
Brand Maintenance
Once people know you are there you will need to maintain the integrity of your brand which means considering...
• keeping your brand image consistent
• maintaining and adding to your corporate id in a way that continually strengthens your brand
• maintaining exposure to the right people, in the right places, at the right times, in the right ways, ensuring the integrity of your logo and its usage by all supplier/franchisees/stakeholders
• keeping your brand fresh but not losing its history
Artifact becomes a brand custodian – gathering, cataloguing, managing and maintaining the Corporate ID and image library of brands whether they are just starting or fully established.
The CI integrity is most important in the franchise environment where there are a lot of stakeholders who have access to the brand and an interest in marketing it. Artifact specialises in setting up systems to provide franchisee support in this area thereby ensuring consistency with national and local marketing initiatives.
Issued by: Artifact Advertising
It is with great pride that we bring you the sensorial and scrumptious Dulcé Café TV ad.
The objective of the Dulcé Café advertisement is to enhance brand awareness and make consumers aware of the "Dulcé Difference". The classy compilation of food shots and a sensuous voice over backed by a signature musical composition entrenches Dulcé Café in minds as a sophisticated and stylish brand.
A five second tag announcing a combo deal drives feet through door and allows the client to measure results. This tag yielded a 65% increase in Zorba's Grills sold during November 2006 when comparing year on year.
And now you can enjoy the Dulcé Café journey through the senses - Click here to view the ad.
Issued by: Artifact Advertising
It is with great excitement that we announce that Artifact has been officially audited by Emex Trust, and have come out with a *63.5% rating (*satisfactory contributor).
We are committed to the vision of empowering and uplifting South African people from a grass roots level as the BBBEE legislation outlines, and in line with our five-year BEE strategy we have now successfully completed our rating, and have received our certificate.
The rating, based on size and turnover, is compiled from the best five out of seven categories. We are proud to say that on Skills development, Preferential procurement, Enterprise development and Residual we scored very high. We are especially proud of our association and contribution to Sparrow Schools which has helped s achieve a good rating.
The point of this rating, however, is to show an organisation where they sit currently and how they can improve and once again, in line with our five-year strategy, we now know where and how to improve.
Click here to view the certificate. |
