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Have you been privy to the research that all media owners and agencies bring out during a recession to make sure marketers are aware that they are supposed to increase their marketing spend?

In case you have missed these insights, the overall message is that if you are able to invest during a recession...

Having read many articles on the subject from the likes of Millward Brown and AMASA we have worked out practical pointers that will assist marketers in applying this principle practically – even with limited budgets.

click here to read more

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